Modern award-winning shopping mall exterior with data analytics overlay

Physical Venue Analytics for Shopping Malls and Retail Media

Turn physical traffic into measurable revenue

digeiz transforms existing camera infrastructure into actionable audience data — enabling operators, retailers and media teams to measure traffic, optimize performance, and prove real-world ROI.

From asset value to tenant dialogue, from screen reach to in-store campaign ROI, Digeiz turns venue traffic into analytics teams can actually use.

No facial recognition
Local processing
Aggregated outputs
CESP-certified audience measurement
35+
Malls deployed
500M+
Annual visitors analyzed
5,000+
Cameras analyzed live
10+
Countries covered
CESP-audited

Value Proposition

One platform. Three ways to unlock value from physical traffic.

Digeiz turns shopper journeys into actionable insights, measurable performance, and monetizable audience value.

01

Understand venue performance

Measure traffic, flows, dwell time, and destination behavior across entrances, zones, stores, and media locations.

02

Support higher-quality commercial decisions

Give asset, leasing, and centre teams objective data for tenant discussions, location evaluation.

03

Build measurable retail media value

Qualify audiences, measure exposure, track campaign impact, and help media teams, retailers, and brands prove performance.

From the same data foundation, across the same venue environment.

Who uses Digeiz

One platform for every stakeholder driving venue performance

Digeiz provides a shared data foundation for operators, retailers, brands, and media teams, aligning decisions, KPIs and performance around a single source of truth.

Asset & Leasing

Understand zone value, storefront traffic, capture potential, and destination strength.

Typical uses

  • Compare store performance
  • Support leasing decisions
  • Evaluate location value

Example metrics

  • Storefront traffic
  • Store visits
  • Capture rate
  • Zone performance

Centre Operations

Monitor weekly traffic dynamics, identify weak areas, and support tenant dialogue with simple operational views.

Typical uses

  • Weekly tenant discussions
  • Entrance-to-destination analysis
  • Top / bottom store monitoring

Example metrics

  • Daily / weekly traffic
  • Entrance flows
  • Top destinations
  • Weak corridors

Retail Media Teams

Qualify audiences, price campaigns, manage inventory, and prove campaign performance across screens and activations.

Typical uses

  • Media planning
  • Campaign reporting
  • Screen / zone comparison
  • Audience packaging

Example metrics

  • Reach
  • Repeat exposure
  • Audience segmentation
  • Destination lift

Retailers & Brand Partners

Measure how advertising influences shopper behavior, store visits, engagement, and business outcomes inside the venue.

Typical uses

  • Prove in-store campaign ROI
  • Compare exposed vs non-exposed audiences
  • Optimize store activation and media spend

Example metrics

  • Campaign reach
  • Exposure quality
  • Store visit uplift
  • Path to purchase indicators

What you measure

From data to revenue-driving decisions

Digeiz converts real-world activity into insights that optimize operations, strengthen commercial negotiations and increase media performance.

What you measure

Traffic & flows

Entries / exitsZone trafficCirculation patterns

Journeys & behavior

Cross-visitsDwell timeDestination flows

Audience & media

Audience & repeatExposure by screen or zoneCampaign performance

What it helps decide

For leasing

Support a tenant discussion with storefront traffic and capture data.

For centre operations

Identify which zones need attention based on footfall and dwell time.

For media teams

Build a measurable campaign offer using audience, reach, and destination data.

For retailers / brands

Understand whether exposure drives store visits, engagement, and stronger campaign outcomes.

Deployment model

Easy to deploy: leverage your existing cameras with a Privacy-first AI

Digeiz integrates with existing camera infrastructure, processes data locally, and delivers real-time insights through dashboards and APIs, without capturing or exposing personal identity.

Works with existing infrastructure

Connects to cameras and VMS without replacing the video stack.

Local processing, aggregated delivery

Video is processed on site; analytics outputs are made available through dashboards and APIs.

Built for analytics, not identification

No facial recognition. The goal is venue intelligence, not identity recognition.

Explore platform and security
Shopping mall overhead view showing visitor flow patterns

Processing pipeline

Cameras / VMS
On-site processing
Analytics generation
Cloud platform
Dashboards / APIs

A simple model, built for real-world deployments

Digeiz connects to existing camera infrastructure, processes video locally, generates analytics, and makes aggregated insights available through dashboards and APIs.

See how it works in detail

Proven deployment at scale

Trusted by Europe's largest retail destinations

Deployed across 30+ leading shopping malls, Digeiz analyses ~500m visitors annually through 5,500+ cameras, delivering reliable performance at scale, in high-traffic, real-world environments.

Westfield Forum des Halles

Westfield Forum des Halles

Paris, France

+60M
Annual footfall
Westfield London

Westfield London

London, United Kingdom

+26M
Annual footfall
Bullring & Grand Central

Bullring & Grand Central

Birmingham, United Kingdom

+30M
Annual footfall
NorteShopping

NorteShopping

Porto, Portugal

+17M
Annual footfall

Turn venue traffic into measurable commercial value

Give asset, leasing, media, operations, retailers, and brand partners the analytics they need to understand performance, support better decisions, and prove campaign value.