Solutions — Retail Media
Turn High-Traffic Venues into Measurable and monetizable Media Assets
digeiz provides trusted audience measurement across DOOH, in-venue and experiential media—enabling media owners to price inventory, prove performance, and grow revenue.
Client illustration
Retail Media use case
From repeat exposure to incremental store visits
Digeiz connects DOOH reach, frequency and impressions with real store visit uplift — showing how exposed visitors behave after seeing a campaign.
Store visit uplift
+47% store visit uplift
Campaign reach
130K exposed visitors · 5x repeat · 650K impressions
Incremental outcome
+600 additional visits
With Digeiz, mall operators can monetize their audience as a premium media asset — serving brands with campaign reports that connect exposure, repeat, impressions and real-world store visits.
Bringing measurement to physical media
While digital advertising is fully measurable, venue-based media still lacks consistent standards. Digeiz introduces reliable audience data, enabling physical media to be bought, optimized and valued with the same rigor as digital.
From audience data to pricing, optimization and yield
Measure real audience exposure, optimize campaigns in real time, and support premium pricing with verified performance, across screens, activations and in-venue media.
Qualify audiences
Understand who visits the venue and where audiences concentrate.
Optimize media locations
Identify the best locations for screens, activations and promotional events.
Rank media assets
Compare the performance of different screens, zones and activation areas.
Maximize media revenue
Offer advertisers measurable campaigns with clear performance indicators.
Measure audiences across digital and experiential media
Media campaigns in physical venues take many forms. Digeiz enables measurement across multiple types of media assets.
Digital screens (DOOH)
Measure audience exposure to advertising displayed on digital screens.
Experiential activations
Measure how many visitors interact with brand activations and event installations.
Roadshows and promotional booths
Understand how many visitors are attracted to temporary brand experiences.
Pop-up stores and brand corners
Analyze how campaigns influence visitor engagement and store visits.
This unified measurement enables media owners to evaluate the performance of all media formats within a venue.
Trusted audience measurement built for the media industry
Digeiz audience measurement has been independently audited by CESP in 2024, the French reference body for advertising audience standards. It provides seamless integration with DOOH and programmatic workflows, enabling alignment with agency and advertiser expectations.
The accuracy of exposure measurement across advertising screens
The reliability of drive-to-store indicators
The demographic classification methodology (gender and age group segmentation: 0-15, 15-25, 25-40, 40+)
For media owners and advertisers, this independent validation provides confidence that campaign metrics are reliable, traceable and aligned with industry standards.
Enable programmatic DOOH and digital media integration
Digital screens in physical venues can be integrated into the broader digital advertising ecosystem. This enables media owners to:
- Connect their inventory to programmatic buying platforms
- Provide audience-based targeting
- Integrate physical media with digital campaign strategies
This approach bridges the gap between physical advertising environments and digital media buying.
Measure and manage campaign performance
Digeiz enables detailed measurement and operational management of media campaigns running across venues.
Performance metrics
Media owners and agencies can analyze:
- Campaign reach
- Impressions generated
- Repeat exposure
- Audience demographics
- Drive-to-store impact
Campaign operations
Campaign dashboards allow teams to:
- Monitor campaigns running across venues
- Identify the spots associated with each campaign
- Track campaign duration based on playlists
- Verify that the corresponding audiences have been measured
These capabilities ensure both performance transparency for advertisers and operational control for media operators.
Unlock the full value of your venue audience
Measure audiences and campaign performance across digital screens, events and experiential activations.