Solutions — Retail Media
Turn High-Traffic Venues into Measurable Media Assets
Measure audiences and campaign performance across digital screens, brand activations and experiential media.
Digeiz helps media owners monetize their audiences by providing trusted measurement for DOOH campaigns, in-venue advertising and brand activations — across shopping malls, retail stores, airports, train stations, stadiums and large event venues.
The new generation of venue media
High-traffic venues have become powerful media environments. From digital screens to promotional roadshows, they offer high foot traffic, diversified audience, safe environment and buying intent.
Transform venue traffic into high-value media inventory
By combining audience insights with campaign measurement, Digeiz enables media owners to unlock the full value of their venues. Media owners can:
Qualify audiences
Understand who visits the venue and where audiences concentrate.
Optimize media locations
Identify the best locations for screens, activations and promotional events.
Rank media assets
Compare the performance of different screens, zones and activation areas.
Maximize media revenue
Offer advertisers measurable campaigns with clear performance indicators.
Measure audiences across digital and experiential media
Media campaigns in physical venues take many forms. Digeiz enables measurement across multiple types of media assets.
Digital screens (DOOH)
Measure audience exposure to advertising displayed on digital screens.
Experiential activations
Measure how many visitors interact with brand activations and event installations.
Roadshows and promotional booths
Understand how many visitors are attracted to temporary brand experiences.
Pop-up stores and brand corners
Analyze how campaigns influence visitor engagement and store visits.
This unified measurement enables media owners to evaluate the performance of all media formats within a venue.
Trusted audience measurement for the media industry
Digeiz audience measurement has been independently audited by CESP, the French reference body for advertising audience standards. Audit conducted in 2024.
The accuracy of exposure measurement across advertising screens
The reliability of drive-to-store indicators
The demographic classification methodology (gender and age group segmentation: 0-15, 15-25, 25-40, 40+)
For media owners and advertisers, this independent validation provides confidence that campaign metrics are reliable, traceable and aligned with industry standards.
Enable programmatic DOOH and digital media integration
Digital screens in physical venues can be integrated into the broader digital advertising ecosystem. This enables media owners to:
- Connect their inventory to programmatic buying platforms
- Provide audience-based targeting
- Integrate physical media with digital campaign strategies
This approach bridges the gap between physical advertising environments and digital media buying.
Measure and manage campaign performance
Digeiz enables detailed measurement and operational management of media campaigns running across venues.
Performance metrics
Media owners and agencies can analyze:
- Campaign reach
- Impressions generated
- Repeat exposure
- Audience demographics
- Drive-to-store impact
Campaign operations
Campaign dashboards allow teams to:
- Monitor campaigns running across venues
- Identify the spots associated with each campaign
- Track campaign duration based on playlists
- Verify that the corresponding audiences have been measured
These capabilities ensure both performance transparency for advertisers and operational control for media operators.
Unlock the full value of your venue audience
Measure audiences and campaign performance across digital screens, events and experiential activations.