Solutions — Retail Stores
Prove the ROI of Every In-Store Campaign
From screen exposure to checkout — connect every campaign to real shopper behavior and business results.
Digeiz enables retailers and retail media networks to measure how in-store advertising drives shopper engagement, store visits and purchases.
The missing measurement in physical retail media
Retail media has become one of the fastest growing revenue streams for retailers. However, in-store advertising still lacks reliable measurement compared to digital media. Retailers and brands need to understand:
- How many shoppers actually saw an advertisement
- Who those shoppers were
- How exposure influenced their behavior in the store
- Whether exposure influenced purchases
Without this visibility, in-store advertising cannot reach its full potential. Digeiz enables retailers to measure the real impact of advertising inside physical retail environments.
From advertising exposure to purchase
Digeiz allows retailers and brands to connect advertising exposure with real shopper behavior. The platform measures the different stages of the in-store journey:
Advertising exposure
How many shoppers were exposed to the campaign.
Shopper engagement
How shoppers interact with the store environment after exposure.
Store visits
Whether exposed shoppers visit specific departments or stores.
Purchase
Whether exposure leads to a checkout and purchase.
Understanding shopper behavior after exposure
To measure campaign impact, retailers need visibility into how shoppers move through the store. Digeiz enables retailers to understand:
How shoppers navigate the store
Visitor paths between departments or areas.
How long shoppers stay in key zones
Time spent in product categories or departments.
Which areas attract the most engagement
Comparison of store zones based on visitor activity.
How shoppers move before checkout
Customer journeys leading to purchase.
These insights help retailers understand how advertising influences shopper behavior inside the store.
Campaign metrics brands and retailers can actually use
Retailers and brands can access campaign metrics that combine the logic of digital advertising with the realities of physical retail. These indicators help quantify exposure, compare audience behavior and evaluate the commercial value of in-store campaigns.
Example campaign analysis
A campaign scorecard can combine these indicators into a clear performance view, including:
This type of analysis helps retailers and brands evaluate campaign effectiveness and improve future in-store advertising.
Who uses these insights and why
Demonstrate the value of in-store advertising to brands and agencies — and increase retail media revenue by offering measurable performance metrics.
Evaluate campaign performance, optimize media planning and develop better advertising strategies using data.
Understand how advertising influences shopper behavior and prove the ROI of in-store investment.
Better understand traffic patterns, shopper journeys and how customers interact with the store environment.
Turn your stores into measurable retail media environments
Measure how shoppers interact with advertising, understand their behavior in-store and demonstrate the value of retail media campaigns.